苏尔曼尼LOGO原型诞生于2003年，出自当时中国的一家工业与建筑设计工作室。设计师Mr.W设计的原型为完整的猫咪形态，相信部分客户曾在专卖店内或其他途径的海报上见到过那只瘦瘦的猫，当时猫咪的名字叫苏曼。随后我们会对品牌持有人Mr.W提出申请将LOGO原型展示在官网(*^_^*)。
2009年，MR.W依其设计师身份对潮流的敏感，开始涉足箱包外贸领域。那只猫咪二次修改为易于实际应用的卡通猫头部形态做Logo使用。几年内苏曼贸易依靠其优质的产品生产水准和设计风格获得越来越多来自国外市场的订单。2013年苏曼贸易开始筹划国内专属品牌的建设。
近年来国内用户越来越注重产品质量和品牌，廉价低质的产品逐步被市场淘汰。苏曼为国内市场成立的专属高端女包品牌，进入国内市场。经过公司设计团队几天的探讨与修改，苏曼旗下国内品牌SHUMEN/苏尔曼尼诞生，苏曼原始Logo经过第三轮洗礼，整体更加饱满圆润，确定方案之后正式投递至国家商标局。
2016年8月，苏曼设计团队，以“青春、自由、不类同”的主题设计出25款专为苏尔曼尼提供的设计稿，沿用苏曼外贸产品相同的生产线及面料和配件，产品开始投放市场用于了解国内用户的喜好，并同时招募国内主要城市准经销商。短短一年的时间，该品牌经过多渠道分散式推广和零售方式，获得SHUMEN/苏尔曼尼首批用户并完成数据统计。通过分析数据得出苏尔曼尼用户中约62%来自城市白领。
Before SUMAN trade limited company to operate foreign trade products, in recent years the domestic high-end handbags products demand rising, more high-end customers began to pay more attention to the quality of care rather than price. The SUMAN developed and registered a new domestic brand 《Shumen / 苏尔曼尼》, mainly for the mainland market, the same quality leather goods, but the price is much lower than the market price of other products.
Major customer groups
Product main customers located in the domestic high-end customers, the 苏曼 with high quality and favorable price to obtain quasi customer recognition, we pre is not the pursuit of profit, a brand based on quality, brand transfer by customers, we will use the value of the products for our customers first.
SHUMEN苏尔曼尼 was recognized by domestic medium and high customers with high quality and preferential prices. According to the statistics of data department last year, 62% of our distinguished users came from urban white-collar workers.We believe that the success of the brand depends on the quality, we will provide best value products to our users.
Our initial plan is to limit the recruitment of a number of sales or financial strength of the dealers and professional WeChat sales staff, will try to give some support, the basic requirements are as follows:
- Entity dealers have a fixed store and business license.
- Free of charge 35 dealers will have a year of assessment time.
- Each city has only one total dealer, free of charge during the three years there will be sales performance assessment.
- Professional WeChat businessman no too many indicators, mainly in the later sales ability assessment.
邯郸市苏曼贸易有限公司 2017.4.25